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eCommerce Protection Plan Growth and Optimization

February 10, 2025

| Test Author

Topics:

  • 5G
  • Dealership Success Stories

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How Assurant helped increase protection plan attach rate by 60% for one of the largest retailers in the U.S.

THE CHALLENGE

With more customers purchasing online, in-store opportunities were decreasing, and online opportunities were increasing. The retailer and Assurant, noticing this trend, partnered to increase the protection plan attach rate online, but also wanted to ensure the changes would not create additional friction within the retailer’s buy flow or increase cart abandonment rates.

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