How do mobile device customers think? Peek inside.

May 26, 2025

Topics:

  • Mobile Protection
  • Consumer Tech Frustrations

Keep your mobile device customers happy and loyal by understanding how they buy.

From streamers to road warriors to parents on-the-go, U.S. consumers are more diverse and connected than ever. And when it comes to mobile device protection, they need all the flexibility they can get to stay happy and loyal. We studied over 2,500 U.S. consumers and took a deep dive into their mobile tech and lifestyle needs, identifying eight unique personas. Are you ready to meet them?

Get our ebook and discover:

  • How lifestyle and mobile device protection go hand-in-hand
  • That flexible device protection influences buying behavior
  • Actions to consider exploring with customers

 

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