Assurant’s Sale of Preneed to CUNA Mutual Group: What to Expect
In March 2021, Assurant announced the entry into an agreement to sell our preneed business to CUNA Mutual Group, a broad financial services provider that protects more than 30 million consumers. As we go through the regulatory approval process to complete the sale, policyholders will maintain the same coverage, policies, benefits and exceptional levels of customer support and service they’re used to from Assurant.
Assurant and CUNA Mutual Group are committed to delivering outstanding customer service and ensuring a seamless transition for clients and policyholders. As part of honoring that commitment, we’ll provide updates as they’re available to both clients and policyholders.
SEE FURTHER
With decades of in-depth experience in the funeral industry, Assurant has the vision to adapt to industry change and deliver for your customers.
GET THERE FIRST
Deep customer data and industry insights show that funerals aren’t the only worry for seniors, so we’re always innovating new ways to serve and protect them.
ADAPT AS YOU GO
From strategic sales support and training to claims administration, our broad range of capabilities helps you sustain business success and customer satisfaction.
PARTNERS
Relationships built on trust.
Funeral homes, cemetery consolidators, agents, executors, and industry peers trust us to help them deliver competitive, first-class pre-need and final-expense solutions. We take that trust seriously. Assurant is committed to continuous investment in technology, research and product development that results in partners with unsurpassed advantages and customers with experiences that suit their needs.
Funeral Homes & Consolidators
We’ve been a trusted partner to the largest funeral home and cemetery consolidator in the world for more than three decades. That’s because we’re actively committed to the success of our clients. Our knowledge of client capabilities and processes informs our training and coaching of funeral homes and outside selling partners, helping ensure growth.
Distribution Partners
Assurant understands what matters most to the future of this industry. Agents are our frontline and are instrumental in helping our funeral home partners understand how aligning with Assurant supports their business. Partnering with us connects you with a company that aims to stay ahead of emerging industry trends and resources, which are essential to your success.
FLEXIBLE CAPABILITIES
Understanding, innovation and security.
Over the decades, we’ve learned a lot about your customers. We understand who they are, what worries them and how you can help them understand the value of preneed products. We balance this experience and insight with data analysis, industry trends and customer conversations to help you deliver a better experience and improve your reputation.
Leverage the voice of the customer to develop products and services that help seniors plan and alleviate the concern and stress of financial burdens. This product suite helps you provide the best solutions to customers at the right time in the process.
Navigate, adapt and grow your business backed by the unsurpassed risk management capabilities, regulatory expertise and financial strength of a Fortune 500 company with a strong balance sheet and transparent financials.
Operate with confidence in the face of complex legislative demands, knowing you're supported by a trusted voice in the preneed industry. Assurant applies unmatched risk, compliance and regulatory expertise to help shape decisions that impact your business.
Anticipate opportunities and implement sales approaches that generate more profitable outcomes. Assurant’s dedicated sales support teams bring strategic insights and practical support to drive results. Our deep understanding of client capabilities and processes means we can train and coach funeral home and selling partners, and help you optimize revenue.
Help families get the support they need quickly and efficiently. Assurant’s experts process more than 75,000 claims each year.
PRODUCTS & SERVICES
Unparalleled senior lifestyle protection solutions.
Prearranged Funeral Funding
Help your customers protect their assets and their loved ones from the financial burden of an unplanned funeral. Preneed life insurance policies cover the predetermined costs of a funeral, cremation or burial, with funds distributed directly to the funeral home to cover expenses at the time of need.
Final Expense Insurance
Offer your customers and their families affordable options for their loved ones’ final arrangements. Assurant’s final expense insurance provides immediate financial support when people need it most. Funds are distributed directly to the customer’s beneficiary and can be used for aftercare services and settling affairs.
Final Document Services
Assist executors and family members in completing estate paperwork, easing the frustration and effort involved in ensuring it is handled quickly to protect the identity and assets of the deceased.
Travel Protection
Ease the confusion and stress of a death while traveling with our travel protection product that handles associated costs, transportation, logistics, and other details.
Executor Protection
Alleviate many of the challenges and out-of-pocket expenses of executors or those designated to handle a deceased’s estate. The package of products offered by Assurant provides financial support in combination with expert assistance.
Identity Theft Protection and Restoration
Help your customers protect and/or restore their private information, whether due to a security compromise while living or potential information exposure after a death.