Your partner in serving customers with compassion.

Assurant’s Sale of Preneed to CUNA Mutual Group: What to Expect

In March 2021, Assurant announced the entry into an agreement to sell our preneed business to CUNA Mutual Group, a broad financial services provider that protects more than 30 million consumers. As we go through the regulatory approval process to complete the sale, policyholders will maintain the same coverage, policies, benefits and exceptional levels of customer support and service they’re used to from Assurant.

Assurant and CUNA Mutual Group are committed to delivering outstanding customer service and ensuring a seamless transition for clients and policyholders. As part of honoring that commitment, we’ll provide updates as they’re available to both clients and policyholders.


Relationships built on trust. 

Funeral homes, cemetery consolidators, agents, executors, and industry peers trust us to help them deliver competitive, first-class pre-need and final-expense solutions. We take that trust seriously. Assurant is committed to continuous investment in technology, research and product development that results in partners with unsurpassed advantages and customers with experiences that suit their needs.

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Funeral Homes & Consolidators

We’ve been a trusted partner to the largest funeral home and cemetery consolidator in the world for more than three decades. That’s because we’re actively committed to the success of our clients. Our knowledge of client capabilities and processes informs our training and coaching of funeral homes and outside selling partners, helping ensure growth.
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Distribution Partners

Assurant understands what matters most to the future of this industry. Agents are our frontline and are instrumental in helping our funeral home partners understand how aligning with Assurant supports their business. Partnering with us connects you with a company that aims to stay ahead of emerging industry trends and resources, which are essential to your success.


Understanding, innovation and security.


Unparalleled senior lifestyle protection solutions.